An equal balance of insight, strategy and creativity collide at the intersection of art and science. The result is communications defined by what it does versus what it says. With performance metrics in place, our work creates an experience that develops trust, and eventually a relationship between the audience and the brand. In the end, the audience becomes a consumer in the brand’s community–and, ultimately, for the sake of accountability, we are measured against viable metrics.
ADVERTISING, MARKETING & BRAND DESIGN
Drive Creative believes in the power of original ideas. Big, brand-defining concepts, executed with precision, create an energy that is powerful in the minds of the respective consumer.
We create a culture of creativity and originality. When designers are encouraged and applauded for taking chances, even those that fail miserably, great things can happen. Drive’s creative culture is rooted in the premise that great ideas are to be embraced regardless of their origins. It’s our belief, that each member of the creative team has the responsibility to rally behind great ideas, make them spectacular and make the design agency the best it can be.
When you consciously nurture a culture focused solely on the size of the idea, the ideas are grand. Studies have proven that award-winning work generates more success for a brand than non-winning work. And great work is self-fulfilling – it rewards the brand; it rewards the agency; and it attracts better talent, so that the ideas grow larger and the brand is more successful.
It’s preparing for big thinking that ultimately facilitates big ideas.
2012 PICA Award • ECP Lunch and Learn Invite - Best of Category for Cross Media Marketing
2008 PICA Award • Drake Software - Direct Mail Campaign
2006 MarCom Award • Platinum - Media Kit/Marketing/Promotion
2006 MarCom Award • Gold - External Newsletter/Corporate
2006 MarCom Award • Gold - External Newsletter/Corporate
2005 MarCom Award • Platinum - Media Kit/Marketing/Promotion
2005 MarCom Award • Gold - Advertising Campaign
2005 MarCom Award • Gold - Creativity/Design/Poster
2005 MarCom Award • Gold - External Newsletter/Corporate
2005 MarCom Award • Honorable Mention - Creativity/Design/Letterhead
2004 NCPA Award • 1st Place Best Restaurant/Entertainment Ad, Community Division,
Circulation over 10,000
2004 NCPA Award • 2nd Place Best Restaurant/Entertainment Ad, Community Division,
Circulation over 10,000
2004 NCPA Award • 3rd Place Best Spot Color - Restaurant/Entertainment Ad,
Community Division, Circulation over 10,000
1999 NCPA Award • 1st Place in Design, Special Section, Circulation under 10,000
